Categories
- News (75)
- case study (6)
To be honest, I once firmly believed that the world was composed of straight lines. The mobile phone is square, the TV is square, the subway advertising screen is square, and even my PPT template is standard 16:9.
One day, when I looked up in the atrium of the shopping mall, I saw a huge round LED display screen.
You heard it right. It’s round. Like a courtyard, and also like a visible sound wave. At that moment, I suddenly realized:
It turns out that information can also be soft.
We have become accustomed to the nooks and cranny and to accepting content in a well-organized way. But the round screen breaks this “rule”. It’s more like saying: “Hey, I’m not disturbing you, but I’m right here.”
Unlike traditional screens that forcibly “fill” with information, it attracts you closer in a light way.More importantly, it’s really, really photogenic!
Of course, to make good use of round leds, it’s not as simple as just saying, “I want one.”
Although it is round, it is meticulous in every aspect, including technology, installation and content production.
Building technique is not building LEGO, IT IS “building patience”
Don’t underestimate those circles of LED modules. To assemble them into a complete round screen without any gaps or dead corners, extremely high precision and experience are required. If a small Angle is miscalculated, it will cause a “break” in the picture, making the entire screen look like a broken doughnut. Who would still dare to use it?
The visual presentation is not delicate enough? That’s because you haven’t chosen the right supplier. For a brand like visualpower that focuses on creative LED structures, I spent over ten pages browsing its official website with cases before I stopped (yes, I love watching others install screens).
Content making, STOP “cropping” VIDEO, OKAY
Many customers want to “fit” the horizontal screen video into the round screen right from the start… Come on! The Circle is not an irregular TV. It has its own independent content logic!
What you need are brand-new design ideas such as “round composition”, “central radiation” and “edge rolling”. Otherwise, no matter how round the screen is placed there, what the audience is watching is just a torn video that has been cut.
INSTALLATION STRUCTURE, who said round SCREEN CAN ‘fly up’?
Once we were making a suspended round screen for a technology exhibition. The client requested that it float like a “space capsule”. We used built-in steel cables, anti-gravity supports and hidden power supply systems… After the installation was completed, even the cameraman exclaimed, “This screen is worth it.”
If you are now itching to make a move and want to “make a round” your space as well, then please first take a look at these classic application scenarios:
Trendy brands & fashion stores: The Trump card for visual differentiation
Technology exhibition, immersive space: The focus of the entire event is the manufacturing machine
Art galleries, new media art installations: Soul projection screens
Hotel, club and theater atriums: Ceiling “eye-catching wonders”
Brand launch event, new product exhibition area: Remember who you are at a glance
If you force it into a document room, a warehouse, a meeting room… Then I advise you to calm down for three seconds.
Here’s an interesting phenomenon: In Spaces that use round leds, the check-in rate generally surges.
Whether it’s a couple taking selfies, a design blogger shooting videos, or a live-streaming event by an Internet celebrity – the round screen inherently creates an eye-catching atmosphere. It is not only the background but also the protagonist. Just think about it. What would it feel like to take a photo of a square screen?
Think again about a round screen with ripple dynamics and breathing light effects. Have you already imagined the background music?
This is also why I always tell my clients that installing a round screen is not just about displaying content – It is to add an extra “self-propagation channel” for the brand.
From the moment a baby opens its eyes to the world, the circle represents a sense of security: the eyes are round, the moon is round, the bowl is round, and even when reuniting with family, it says “reunion”.
So when we see a round LED screen in a commercial space or public place, it’s not just about finding it “good-looking”, but more of a subconscious emotional connection.
The square represents efficiency and the circle represents emotion.
The most successful spatial designs often strike a balance between these two aspects.