La température des LED sphériques: Lorsque la technologie n'est plus une machine froide

The light of a sphere can tell a story

I’m not the kind of person who will be impressed by technology at first sight. Large screen, naked-eye 3D, light matrix… If you see too much, you may even develop a bit of aesthetic fatigue in your heart. But that night, I remember it all too clearly: In the atrium on the first floor of the exhibition hall, the entire wall was dark, with only a sphere emitting soft light, quietly suspended in mid-air, like the moon, or like some kind of device that did not belong to the Earth.

It is affichage LED sphérique.

I stood there and watched for nearly twenty minutes. There is no explanation, no words, only flowing images slowly spreading on the spherical surface. The clouds are surging, the mountains are deforming, and the light seems to be shining out from within – do you know that feeling? Just suddenly there was a “click” sound in my mind, as if some switch had been turned on.

I’m not here to see the equipment. I’m here to see the inspiration. But what it told me was that the two could actually be the same thing.

Pourquoi une forme sphérique est-elle plus touchante qu'un carré?

Plus tard, J'ai commencé à étudier sérieusement l'affichage LED de la sphère et j'ai également participé à certains projets. J'ai progressivement découvert que la structure sphérique elle-même a une force qui rapproche les gens. Sans arêtes vives et sans distinction entre le haut et le bas, vous ne trouverez jamais le “seulement avant”. Cela le rend naturellement adapté à “regardant” Et aussi pour être le noyau visuel dans l'espace.

Dans une bibliothèque urbaine nouvellement construite, Nous l'utilisons pour jouer le 24 termes solaires. Chaque 15 jours, its content changes with the seasons: white dots fall during Minor Snow and drizzle flows during the Qingming Festival. Every day on their way to school, children pass by here, take a look, say, “It’s the coldest day of the year today,” and then run away with their schoolbags on their backs.

I think, isn’t this the best form of technology? Not high-profile, not noisy, but memorable.

Is technology very expensive? Expensive, but not blindly

It would be false if you said it was cheap. Un écran LED de sphère de sphère opérationnel implique non seulement un “écran”, Mais un système entier: de la conception du module de la structure de la sphère à la production de contenu ultérieure et à la connexion avec le système de contrôle, Chaque étape n'est pas décontractée.

Mais si c'est “Vaut le prix” dépend de la façon dont vous l'utilisez.

Si vous voulez qu'un espace se souvienne de lui, Pour rendre les gens prêts à prendre des photos, partager et rester, alors sa valeur n'est pas seulement un “balle brillante”, Mais un “récipient de mémoire”.

Dans un centre commercial, Nous avons installé une sphère avec un diamètre de 2 meters and hung it directly beneath the courtyard of the atrium. At 7 p.m. every night, it plays the star map and automatically changes the rhythm in accordance with the ambient music. No one was forced to gather around, but you would find that the restaurants on that floor were quietly doing much better business.

Some things don’t need to be shouted at.

What’s truly difficult is never the equipment but the content

Pour être honnête, the most headache-inducing part is actually the content.

You have to relearn “raconter des histoires sur les sphères”. Le storyboard et la logique de composition originaux doivent tous être modifiés. Où est le front? À partir de quelle perspective le public le consulte? Comment le centre visuel de la gravité change-t-il? Vous ne pouvez plus vous attendre à ce qu'une vidéo de paysage soit directement collée.

Une fois dans un musée des sciences et de la technologie, Nous avons passé deux mois à créer un ensemble immersif de contenu interstellaire. Tu te tiens directement sous la sphère, Et toute la voie laiteuse tourne lentement au-dessus de votre tête, comme dans une capsule spatiale. This kind of experience cannot be achieved with an ordinary screen.

If you only show the LOGO, then don’t put it on the ball screen. That would be a waste.

Sometimes, should a sphere do nothing

I have been looking at minimalist space design recently. You will find that some sphere LED displays do not require complex content at all. A breathing effect of a single color and a static material texture are already sufficient.

It is like a moon that exists there and doesn’t disturb anyone.

I think that’s another kind of wisdom – not winning by volume, but by leaving blank space for people to imagine.

A small piece of advice if you are still hesitating

Don’t be moved by the appearance too quickly, nor be deterred by the price too quickly. Ask yourself a few questions:

Do you want people to “see” it or “remember” il?

Do you need it to be the focus or the atmosphere?

Do you have any content, not videos, mais “something you want people to feel”?

These questions should determine whether you choose the sphere LED display or not.

By the way, I have seen many project teams start anxiously looking for content production at the very end, by which time it is too late. The best-case scenario is to have the space designer, content creator and equipment provider sit down and chat together from the very beginning.

Just like the last time I chatted with a space design team in Shanghai, we used visualpower’s solution as the carrier, designed projection interaction on the ground, and did dynamic light breathing on the sphere, integrating so seamlessly that the boundaries were almost indistinct.

Cette fois, I finally believed that light has warmth.