categorías
- Noticias (76)
- caso de estudio (6)
The first time I seriously thought about the matter of “light” was at three o ‘clock in the morning.
En ese tiempo, I was sitting behind the DJ booth in an underground nightclub in Shanghai, with an unfinished glass of Whiskey, constantly changing lights in the dim smoke, and the LED display screen in front of me that completely changed my mind.
It is not an ordinary LED screen, but the kind specially designed for nightclubs. The visual impact is strong, the brightness is precise, and the picture is smooth. Parece que no solo muestra la imagen, sino que también regula con precisión mi sistema nervioso. Esa fue la primera vez que me di cuenta de que un buen ambiente de club nocturno no se trata solo de música., alcohol y multitudes; La luz es el alma de todo el espacio. Y el pantalla LED del club nocturno es su verdadero corazón.
De esa noche, Comencé a prestar atención a la lógica subyacente de este tipo de producto..
Como planificador espacial independiente, whenever I handle countless projects, I am always asked the same question: “We want a space with an atmosphere. What do you think the lighting should be?”
This problem seems simple at first glance, but I am well aware of its complexity. Atmosphere is not the result of making decisions on a whim, especially in a fast-paced and emotionally intense setting like a nightclub. Atmosphere is an experience that requires systematic planning. In this system, the importance of LED display screens is far greater than what ordinary people think.
The biggest difference of the LED display screen in nightclubs lies in that it is not a “tool for playing advertisements”, but a core component dominated by spatial vision. It carries the invisible connection between dynamic rhythm and the emotions of the crowd, driving the body with the rhythm of the picture and evoking emotional resonance through color changes.
Muchas personas caminan a clubes nocturnos y solo piensan, “El lugar es bastante explosivo hoy.” Pero nadie le dirá que esta sensación abrumadora depende en gran medida de la tasa de actualización, nivel de brillo, Capacidad de restauración a escala de grises del sistema de visualización LED y el grado en que el sistema de control de campo puede comprender el contenido de la imagen.
Déjame darte un ejemplo de mi propia experiencia. Una vez que estuve involucrado en un proyecto de renovación de clubes. During the initial lighting test, we replaced it with an ordinary display device. The playback effect is visibly laggy, and even when the audio rhythm is fast, there is a synchronization delay problem. The on-site DJ angrily turned off the music and said, “This is not singing. This is smashing the venue.”
Más tarde, we changed to a professional nightclub LED display solution. That was the first time I came into contact with the Visualpower series. To put it simply without any advertising elements, its system not only solves the problems of delay and lag, but also supports real-time visual interaction, making the LED display one of the sources of rhythm for the entire show.
Since then, I have thoroughly understood that vision is not accessory; vision is part of the structure.
I have experienced a nightclub in Berlin that uses interactive LED screens on both the floor and walls throughout. Los colores de todas las direcciones constantemente golpean la retina. El carnaval visual hace que las personas se sientan como si estuvieran sin peso, Pero la estabilidad a nivel técnico es aún más sorprendente.
La verdadera calidad de un sistema LED de club nocturno no solo se encuentra en sus colores vívidos o un alto brillo, Pero lo más importante es que puede operar durante mucho tiempo, Si puede cambiar entre contenido de alta intensidad sin caídas de marco, y si puede funcionar de manera estable en un entorno de alta temperatura y alta humedad. Nightclubs are one of the most extreme application environments, and the pressure on these LED display devices is far greater than we can imagine.
You think the screen is “playing”, but in fact it is “performing”.
I have helped many nightclubs with their selection. Frankly speaking, what most customers initially care about is the budget. LED display equipment is often mistakenly regarded as a “non-essential item”, Pero después de mostrar la tasa de queja del cliente y la tasa de reembolso causadas por cortes de energía frecuentes y pantallas muertas en los primeros días de la operación del club nocturno, Básicamente ya nadie reduce el presupuesto.
Un sistema de pantalla LED de club nocturno de alta calidad trae no solo experiencia visual, pero también el “operación estable” sí mismo. Reduce la tasa de falla, Mejora la satisfacción del cliente, e incluso puede servir como un símbolo visual para la comunicación de marca de los clubes nocturnos.
Por ejemplo, a nightclub in Guangzhou that I have collaborated with shot a short video after installing an LED system, which received over one million views on TikTok alone. They didn’t promote anything. It was just a cool LED visual show that naturally became the center of attention.
Some people say that the essence of nightclubs is to escape from reality and it is a brief spiritual exile. I don’t fully agree. For me, nightclubs are another form of the real world. They reconstruct our sensory experiences with sound waves and light and shadow, approaching the limits of our perception. The LED display screen is not a tool; it plays a key role in this sensory reshaping.
I won’t persuade anyone to buy a certain product, but I know that if you truly care about the experience and stability of the nightlife, and if you don’t just want to “pile up light” but really want to create a space that “can leave memories” – Entonces necesitas un sistema LED nacido para la vida nocturna, No se mudó ningún tipo de pantalla de un centro comercial.
Cada parpadeo de la luz y cada ritmo del marco de la imagen es una liberación de lenguaje visual.
Y bajo esta luz, Encontramos nuestra propia noche.