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Es war in einem temporären Ausstellungsprojekt, das ich zum ersten Mal erkannte “kreatives LED-Display Bildschirme” sind nicht nur coole Dekorationen, Aber eine wahre räumliche Sprache.
Das ist eine interaktive Kunstausstellung in der San Francisco Bay Area. Damals, Ich war am räumlichen Erfahrungsdesign beteiligt. Ursprünglich, I planned to use several regular LED screens for video content playback, but the person in charge of the exhibition hall suddenly asked me, “Have you considered using screens as the structure?”
Ehrlich gesagt, I was stunned at that moment. Isn’t a screen just something hung on the wall to play content? Can it also be used as a “structure”?
But this problem was like a nail, driven into my mind.
Später, we really tried to assemble a “spatial shell” with irregular LED modules – when the audience entered the exhibition, it was as if they had entered a luminous living entity. All the pictures are no longer confined to one direction but flow diffusely around. People are not “looking”, Aber “being surrounded”.
That was the first time I deeply realized that creative LED display screens are not “content carriers”, Aber “narrative media”.
Many people think that creative leds are just oddly shaped and brightly colored, but that’s not the case. True “creativity” is not about being eye-catching and “non-mainstream”, but about using spatial language to convey information more smoothly, deeply and precisely.
Zum Beispiel, in a technology company exhibition hall project that I was in charge of before, the owner hoped that the entrance could “make people remember the brand as soon as they walked in”.
I didn’t choose the traditional large screen. Instead, I used a three-sided L-shaped bending method to wrap the main visual content into the space. As soon as you push the door open and come in, the content spreads out in your left, front and right directions. In diesem Moment, you weren’t just watching; stattdessen, you directly “crashed into” the brand’s narrative.
The customer didn’t say “shocked”, but the surprise in his eyes couldn’t be deceived.
Some people may think that this design is too exaggerated, with high technical difficulty and high cost. But that’s not entirely the case.
I’m not from a technical background, so in these projects, Ich verlasse mich mehr auf die Bauingenieure und die Systemunterstützung des kooperativen Teams, wie die Logik des Modulspleißens, Das Kraftdesign der unregelmäßigen Klammern, und die Winkelverteilung der Bildprojektion. Sie werden überrascht sein, dass viele LED -Technologien heutzutage diese kreativen Anforderungen genau erfüllen können.
Ich erinnere mich noch an ein anderes Projekt, Dies war die Installation von kreisförmigen dynamischen LED -Geräten an der Decke eines Flughafengangs. Die Module wurden vom Visualpower -Team bereitgestellt. Their magnetic structure made the entire installation process nearly half as fast as expected.
Seitdem, I have understood: It’s not that the idea is too complex, but that you need a reliable technical system to “carry it”.
What’s getting me more and more hooked is not the shape of the screen, aber die “story-telling” it brings to the space.
Just like once we designed a children’s area for a bookstore. Ursprünglich, the owner just wanted to hang a few small TVS playing cartoons. Aber ich schlage vor, den gesamten Lesebereich mit einem Kreis mit niedrigem Lichtbogen geformt zu umgeben, Langsam fließende Bilder und Illustrationen spielen.
Die Kinder saßen in, Als ob sie in einem leuchtenden dreidimensionalen Bilderbuch sitzen würden. Das Bild ist nicht “eine Geschichte erzählen”, Aber “Konstruktion des Raums der Geschichte”.
Eine Mutter kam zu mir und sagte, “Mein Sohn war noch nie in der Lage, still zu sitzen, Aber diesmal blieb er eine halbe Stunde drinnen.” Ich denke – it can arouse people’s attention without forcibly interfering. It provides a field but does not dominate the narrative.
To put it bluntly, in my mind, creative leds no longer fall within the category of “Bildschirme”.
It is more like a spatial “verb” – it makes vision part of action, enables information to occur in a “perceived” way, and adds a layer of memory to an ordinary corner.
Perhaps you don’t remember exactly what was said on the screen, but you will remember where you were, what you saw and how you felt at that time.
As a person engaged in spatial narrative, what I most hope to leave behind is precisely this kind of “vague yet profound” experience.
The future of creative LED display screens doesn’t seem complicated to me. I don’t want it to become the next “check-in tool” that is piled up with concepts. Instead, I hope it can become a trustworthy spatial language.
It’s not about giving you the feeling of being “cool”, Aber um Ihnen die Erfahrung des Seins zu geben “Geschenk”.
Wenn du, wie ich, wurden jemals plötzlich von einer leuchtenden Szene an einer lässigen Ecke angezogen, Ausstellungshalle oder Einkaufszentrum, Nicht wegen der hellen, es war es, Aber weil es “sagte etwas” –
Dann glaube ich, dass Sie bereits rübergekommen sind “Wirklich kreative LEDs”.